By having this markup listed in multiple locations you leave yourself open to inconsistencies and/or input errors, which will confuse the crawlers. I can't stress this more: If you have products to sell, sure, do what you can to push your website up in the search results and use …

Our article Profitable Social Media Marketing lifts the lid on some of the world's most profitable social media marketing campaigns, so in the interest of keeping this article focused purely on SEO, in this section we'll look only at the ways to maximise your ranking using social. The more searches …

However, it's worth taking a look to learn more about your competitive environment. With the increase in technology from hackers and identity thieves, Google is making an effort to ensure its users are protected from these malicious intruders by making website security a key search ranking factor. Recent reports have …

Once the returns come in, you don't have to worry about them disappearing in the next Google update. Directly beneath the header that contains the target keyword, you should write the answer to the question, keeping it between 54–58 words in length. Keep them off their digital devices with …

It's through this pipeline that all of your link building efforts will flow. The most important place to add your SEO keywords is in your content. Try adding your company to a UK business directory - it will help with your search engine optimisation efforts. The PNS important thing with a …

Google AdWords have a brilliant - and completely free - keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you've got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular …

When an advertisement presents a product's benefits in an emotional framework, it will normally be more effective, even in business-to-business ads. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. The feeling …

Google only reads a limited amount of text in your titles and descriptions, so keep them concise. Now you must dig deep into the site, dissecting it from all angles. Focusing on user intent can help you as a business owner to optimize content based on 'intent' unlike before when …

The same holds true for importance. If they found your content valuable and optimized for certain search terms, they will reward you with a higher ranking in search results. Ensure yours is better. Have you ever tried to buy an artisan where can i buy rocking horses round here? For …