Thin content (a page with little or no content) is not only terrible for user experiences, but it can get your eCommerce website penalized if the problem grows above the unknown threshold of what Google deems acceptable. The only way unethical SEO techniques are ever going to be eradicated is …

It's also important to use keyword identifiers for your brand and company in the page titles of your site, so Google understands who you are-the trick is to avoid too much repetition or any situation that might make a user grimace. Making sure web visitors can get to the right …

Every page should be given a title that describes its content. There needs to be a consistent purpose in order to enjoy sustainable results. If you don't create valuable content, people won't want to share it. Have you seen these wonderful rocking horses ? What happens when you search for leased …

Make sure all your website images have alt tags to describe them to search engines. Organic search traffic is the absolute best traffic to have, because it coverts even better than Paid Search and costs less over time. Typically, people visit Google to help them solve a problem or they're …

Simply put, these metrics depend on the number and quality of inbound links to your site assigning a relative score to your website or blog. People have to feel they can trust all the information they find on your website. You may also be able to learn more about the …

You've seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. The number and quality of links to your website are quite important …

If your content isn't unique - for example, you've scraped a product description for something you sell from the merchant's website - delete it and replace it with new, unique content that offers your own take on the product you're selling. In these cases, marketers depend on IT (usually web development and …

Goals guide marketers by providing a clear idea of what the company wishes to accomplish. You can't just aim for clicks with your organic SEO efforts - you need to make sure that all your efforts results in conversions (including contact requests, phone calls, store visits) and eCommerce sales. The title …

If you don't have HTML experience, you can outsource this work but still need a basic understanding of what to do and how to do it. Planning keyword targets and goals together is of the utmost importance for all outbound communications. Let 's explore this idea a little further. Visually …