Google pays attention to these, including when awarding featured snippets. In this case, you have full control over the application architecture and can make the provisions necessary to support various on-page and on-site SEO methodologies. The objective of search engine optimization is for a website to rank well in the …

Make sure all your website images have alt tags to describe them to search engines. Organic search traffic is the absolute best traffic to have, because it coverts even better than Paid Search and costs less over time. Typically, people visit Google to help them solve a problem or they're …

The length of your content isn't necessarily an indicator of thinness, Google can also judge the value of content with the "time to long click" metric, which measures how long a user stays on a page after finding it on a SERP before going back to the search engine and …

The goal is to let customers know that you actually don't have a branch in that area but that you are available online or in a neighboring town. This tool is invaluable when discovering what is slowing your average load speed down, and enables you to quickly and easily make …

Simply put, these metrics depend on the number and quality of inbound links to your site assigning a relative score to your website or blog. People have to feel they can trust all the information they find on your website. You may also be able to learn more about the …

Google only reads a limited amount of text in your titles and descriptions, so keep them concise. Now you must dig deep into the site, dissecting it from all angles. Focusing on user intent can help you as a business owner to optimize content based on 'intent' unlike before when …

The ranking of a website on Google may depend on hundreds of factors. As an individual on LinkedIn, you can - among other things - use the site to establish a professional profile and control one of the top search results for your name, build a broad network of professional connections whose …

You've seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. The number and quality of links to your website are quite important …

It's almost not a choice; it's a way of thinking. Most brands seek to reach multiple audiences. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be …

The same holds true for importance. If they found your content valuable and optimized for certain search terms, they will reward you with a higher ranking in search results. Ensure yours is better. Have you ever tried to buy an artisan where can i buy rocking horses round here? For …

There are a number of off-page optimization strategies that can improve a website's competitiveness within search engines. Technically speaking, it is possible to design sites on either platform with the same functionality. Why does not everybody concentrate on search engine optimization; because SEO crusades are not about immediate gratification. I …

SEOs must fix their mistakes instead of hide them. The ability to reduce purchase risk becomes a benefit that many consumers seek while examining external information. This sort of content stays fresh as new people come looking for information. Visually, I prefer a handcrafted rockinghorse . Incidentally, have you tried local …

Google does not like automation when it comes to building the main content of a text-heavy page; that's clear in 2018. If you have been creating content on your website for years and post frequently, then you might have a website that is a target for this tactic because you …

Value propositions rarely entice someone to make an immediate purchase all by themselves. This is understandable, as it is the foundation of their search business. But, content related to Christmas or Thanksgiving, may bring you traffic during those holidays, no matter the year. I'm not a big fan of manufactured …

Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. The search engine optimization …

The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines. Google views your site as authoritative when other sites link back to it. It doesn't want to see a site that is spammy linking back …

If your content isn't unique - for example, you've scraped a product description for something you sell from the merchant's website - delete it and replace it with new, unique content that offers your own take on the product you're selling. In these cases, marketers depend on IT (usually web development and …

Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people's attention will make people more likely to read the rest of your content. The key to implementing …

I prefer using a comma followed by a space to separate each keyword. You should instead indicate to mobile browsers using the viewport meta tag that a page should adjust its content to match the width of the device. The fact remains that knowledge of one's domain and the tools …

Goals guide marketers by providing a clear idea of what the company wishes to accomplish. You can't just aim for clicks with your organic SEO efforts - you need to make sure that all your efforts results in conversions (including contact requests, phone calls, store visits) and eCommerce sales. The title …

Put simply, copywriting is writing to persuade, convert, and sell. It can also affect the search engine index freshness of your pages. That means a high web ranking leads to more clicks and conversions. Does anyone know where I can find the best Lines rocking horses ? For example, if you're …

If you don't have HTML experience, you can outsource this work but still need a basic understanding of what to do and how to do it. Planning keyword targets and goals together is of the utmost importance for all outbound communications. Let 's explore this idea a little further. Visually …