If a link is introduced with a paragraph of text explaining its value, or as a citation for an important statistic, it's clear why the link needs to exist.If it's standing by itself as an entry, or if it otherwise doesn't have any content for context, it's clearly promotional …

While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Traffic from external backlinks are counted as referral traffic in Google analytics. The feeling of being able to see correctly …

One of the best ways to get links when you're first starting out is to ask people you know to link to your site from their site using a target keyword as the anchor text -- the text being used as the link to your site. Use your network of customers …

The same holds true for importance. If they found your content valuable and optimized for certain search terms, they will reward you with a higher ranking in search results. Ensure yours is better. Have you ever tried to buy an artisan where can i buy rocking horses round here? For …